Happy Blue 2025

In Korea, each year is represented by a symbolic colour and animal. 2025 is the Year of the Blue Snake, and I developed a gift set branding project inspired by the snake’s playful qualities. The welcome kit — including a calendar, greeting cards, an incense holder, and a candle — was designed to expand a personal project into a brand that conveys not just greetings, but also a warm wish for the year ahead.

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