Gamified Campaign Platform Design

Worked as the sole designer at Odicci, a gamification marketing platform focused on increasing customer engagement through interactive digital experiences. Led a refresh of the internal brand system while designing cross-platform campaign assets and gamified UI experiences for clients including Clinique, Hotel Chocolat, and Ryman. Created web and mobile-ready assets across landing pages, social media, email, and digital ads, adapting layouts by platform while maintaining clarity, usability, and consistent brand identity through iterative design and team feedback.

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